<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Operator's Brief]]></title><description><![CDATA[Transforming Healthcare Through Thought Leadership]]></description><link>https://www.johngmurtha.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 08 Sep 2026 03:04:48 GMT</lastBuildDate><atom:link href="https://www.johngmurtha.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Decision Enterprise: Why Health Plans Need a New Operating Model]]></title><description><![CDATA[Health plans have spent decades optimizing functions. The next competitive advantage will come from something different: an enterprise designed to turn fragmented information into trusted decisions at operating speed.]]></description><link>https://www.johngmurtha.com/post/the-decision-enterprise-why-health-plans-need-a-new-operating-model</link><guid isPermaLink="false">6a878da4023ad9e6d7fdcf4f</guid><pubDate>Thu, 20 Aug 2026 23:33:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/038b4b_1abb506dd05a4a88990ea41cefe85a6e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>John Murtha</dc:creator></item></channel></rss>